The Rome Market: If you have ever been to Rome, you can appreciate what a great city it is; full of incredible history, rich culture, great food, unbelievable sights and the true spirit of Italy. It is also a very chaotic tourist city with a relatively unsophisticated sightseeing infrastructure. By this, I mean that there are multiple companies engaged in sightseeing, but very few good ones and very little differentiation between the core product offerings. There is also a history of public vs. private competition, which is further complicated by the continued involvement of the Vatican in certain segments. This results in very aggressive price competition, which is evidenced on the street through the predatory tactics on consumers by street agents (newsstands, souvenir shops, touts, etc.).
Having spent several days in Rome evaluating the various companies and meeting with the key individuals, I have summarized each of the main competitive offerings below, with a conclusion as to why they are not currently a candidate for the License in Rome:
Having spent several days in Rome evaluating the various companies and meeting with the key individuals, I have summarized each of the main competitive offerings below, with a conclusion as to why they are not currently a candidate for the License in Rome: